Synergy Sports is a new company, formed from the merger of Synergy Sports Technology, Keemotion and Atrium Sports, bringing together the most experienced and innovative sport, technology, and business minds in the industry. Synergy provides automated end-to-end solutions to capture, analyse, produce, distribute and commercialise content.

The brand’s promise is the delivery of an immersive experience. It’s the purpose and motivation behind people and business. The new logo and identity is an expression of this promise. The connection of two parts, sports and technology, red and blue, emotion and science, creating a new dimension, movement, perspective, and depth. A symbiosis, or ‘synergy’, between the two.