Not Knowing

Not Knowing

Book & Illustration Design

The art of turning uncertainty into opportunity

The subject of the book deals with re-framing the notion of uncertainty from its usual negative connotations to a more constructive and liberating perspective of potential and possibilities. Rich in content, but measured in architecture and layout, over 40 illustrations create a sophisticated reading experience. The book’s powerful ideas are a skillful attempt to help the reader encounter joy and opportunity from the unknown rather than concern and stress. 

Not Knowing won the Management Book of the year award in 2015

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