Vivo Barefoot


Brand Positioning / Brand Identity / Copywriting / Creative Direction

Millions of years in the making
The human foot is a biomechanical masterpiece that can cope with everything from walking and running to jumping and dancing when left to its own devices.
But by cramming it into a modern shoe its natural function is negated. 
So it’s no surpise that barefoot shoes are gaining popularity for a reason: they are just better for your feet than any other shoes.  


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