Iconic Thinking

Tuesday, 20 April 2010

Fischer HRM website goes live

Fischer HRM, which is a human resources management firm based in Berlin, asked Iconic to design a website that would provide clear, concise information for both their clients and candidates.



You can view the new site here

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Thursday, 8 April 2010

New homes for rent section on the NHL website

Iconic has just completed the new 'homes for rent' section on the Notting Hill London website.

This new addition includes an updated navigation bar, interactive map and property viewing gallery, plus beautiful illustrations in the 'renting guide' from Ekaterina Erschowa.


http://www.nottinghill-london.co.uk/

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Wednesday, 31 March 2010

Being mobile

We're currently in talks with a mobile home insurance company, who are looking for a rebrand. It got us thinking about the characteristics of transportable homes and how the recent growth in mobile housing design is making them an attractive and relevant model for modern day living.

Mobile homes have been around for centuries, with the earliest example tracing back to roaming bands of gypsies, who traveled with their horse drawn caravans as far back as the 1500s. With no fixed residence and freedom to move from place to place, there is an appealing quality to the nomadic nature of mobile homes.



In the past mobile homes have also been seen as way of providing more economical but flexible housing solutions. Such as modernist architect, Wells Coates who designed a modular housing system based on movable units, which could be transported to other locations. These RUP's (Room Unit Production) sit in a metal frame structure that could be replicated all over the country, providing multiple living locations. The vision was that dwellings could be 'ordered off the shelf' and added to or moved over the years if required, it was the Ikea of modernist architecture but sadly, was never built.



Recently there's been a bit of a mobile home revival, attributed to people searching for a solution to the global problem of over-crowded cities. Architectural practices are coming up with contemporary versions, such as Werner Aisslinger of Studio Aisslinger who recently completed a small mountainside mobile living unit in Ritten, Italy.



Or Hangar Design Group's beautiful portable cabins, 'for wandering travelers and those who love exploring and staying in nature without giving up the comforts of home.'



This new approach to an iconic form of architecture will hopefully start to challenge the notion that home is the piece of land it sits on.

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Wednesday, 24 February 2010

The invisible man

Creative procrastination results in an invisible employee

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Tuesday, 16 February 2010

An iconic approach to food design

Chocolate pencils, which was created by the Japanese design agency Nendo, combines two things we love in this office: food and design.

Everything has been cleverly designed to create a gastronomic experience from the plate's ceramic ridges to hold the chocolate 'pencils', to the sharpener that can be used to grate chocolate onto the desert. Each stage of the eating process is considered, while retaining a sense of fun and playfulness.





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Wednesday, 16 December 2009

'Beware of the Judderman my dear, when the moon is fat'



This sudden arrival of icy weather reminded me of the Metz advert directed by Enda McCallion. Stylistically based around classic vampire films and shot in an old castle in Budapest using a hand-cranked camera, this eerie advert seems perfect for these darth winter months.

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Monday, 30 November 2009

Berlin Design Book features Iconic



Iconic's work has been featured in this years design annual for Berlin, focusing on the Stifterland Bayern initiative, where 'Iconic was responsible for brand development and all means of communication, as well as the concept and design of the show'.

http://www.iconic.com/clients-and-cases/stifterland-bayern.html

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Tuesday, 3 November 2009

Recycled loveliness

Monday, 26 October 2009

Notting Hill London has a lovely new website


Our friends at Notting Hill London have just launched their new website - with a little help from Iconic.

The site is designed to be friendly, simple to navigate and a helpful guide to buying a home with Notting Hill London, a socially responsible private housing developer. Take a look!

www.nottinghill-london.co.uk

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Monday, 14 September 2009

1000 Melting People


I love this image, this event. One thousand tiny ice sculptures were placed on the steps of Berlin's Gendarmenmarkt "to symbolize what will happen if governments continue to sit on their hands and watch as Arctic ice melts and sea levels rise."

Take a look at more info here.

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Thursday, 27 August 2009

Tasteless Italians















"A lot of enemies - a lot of honour"
Astonishing, Mussolini - Italy's fascist leader and Hitler's ally on this T-shirt next to Topolino (Micky Mouse) on a quiet beach in Italy. Dangerous self confidence or stupid ignorance? Either way - tasteless.

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