Iconic Thinking

Tuesday, 20 April 2010

Fischer HRM website goes live

Fischer HRM, which is a human resources management firm based in Berlin, asked Iconic to design a website that would provide clear, concise information for both their clients and candidates.



You can view the new site here

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Thursday, 8 April 2010

New homes for rent section on the NHL website

Iconic has just completed the new 'homes for rent' section on the Notting Hill London website.

This new addition includes an updated navigation bar, interactive map and property viewing gallery, plus beautiful illustrations in the 'renting guide' from Ekaterina Erschowa.


http://www.nottinghill-london.co.uk/

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Wednesday, 31 March 2010

Being mobile

We're currently in talks with a mobile home insurance company, who are looking for a rebrand. It got us thinking about the characteristics of transportable homes and how the recent growth in mobile housing design is making them an attractive and relevant model for modern day living.

Mobile homes have been around for centuries, with the earliest example tracing back to roaming bands of gypsies, who traveled with their horse drawn caravans as far back as the 1500s. With no fixed residence and freedom to move from place to place, there is an appealing quality to the nomadic nature of mobile homes.



In the past mobile homes have also been seen as way of providing more economical but flexible housing solutions. Such as modernist architect, Wells Coates who designed a modular housing system based on movable units, which could be transported to other locations. These RUP's (Room Unit Production) sit in a metal frame structure that could be replicated all over the country, providing multiple living locations. The vision was that dwellings could be 'ordered off the shelf' and added to or moved over the years if required, it was the Ikea of modernist architecture but sadly, was never built.



Recently there's been a bit of a mobile home revival, attributed to people searching for a solution to the global problem of over-crowded cities. Architectural practices are coming up with contemporary versions, such as Werner Aisslinger of Studio Aisslinger who recently completed a small mountainside mobile living unit in Ritten, Italy.



Or Hangar Design Group's beautiful portable cabins, 'for wandering travelers and those who love exploring and staying in nature without giving up the comforts of home.'



This new approach to an iconic form of architecture will hopefully start to challenge the notion that home is the piece of land it sits on.

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Friday, 19 March 2010

Villa Caviciana

We're currently working with Villa Caviciana, an independent luxury food company based in Italy, helping to redesign their entire product line and communication material.

Here are some of the designs we presented:



Clever workstation

The Globus has a cast aluminium base on wheels supporting a moulded plastic globe with two sections. Once it is opened, the wheels are blocked. One half of the globe is a comfortable seat. The seat’s swivel action makes sitting down and standing up very simple. The other half of the globe hides a small table that can be easily adjusted for height.

This personal mobile workstation is made by Dutch designer Michiel van der Kley for Gispen and Artifort

via minimalissimo



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Fiat's 'The Office' spoof

Fiat has created a series of short mockumentaries inspired by the office to advertise their UK van business. The films follow the daily activities of a fake company called Lightfoot Logistics. Surprisingly the series is actually pretty funny.

Videos after the jump.

via psfk

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Tuesday, 16 March 2010

Christoph Niemann's Map Illustrations















For his latest work Christoph Niemann has used Google maps to create witty illustrations.

via New York Times