The Family
We speak English, German, French, Swedish, Luxembourgish (no kidding) and Russian. Our experience and cultural diversity provides us, our work and our clients with an authentic international insight, perspective and spirit.
Benjamin Erben – based in London and Berlin
Benjamin worked within international design agencies in Germany and London before setting up Iconic in 2003. He has a strong corporate design background with a focus on strategic brand positioning, building brands across multiple channels.
Sören Mund – based in Berlin
Sörens interests lie in the concept of communication campaigns. After years as an opera and film producer and a team member of an MEP and Member of the German Parliament, he worked the last five years as a communication consultant for Ministries, NGOs and companies. Before joining in as head of Iconic Berlin, Sören was a consultant for the Qatar government in Doha.
Johnny Morris – based in London
Johnny is the founding Creative Director for Ultratravel – the Daily Telegraph’s long running luxury travel magazine. As well as designing and art directing photoshoots he finds time to write travel stories and regularly review new hotels. He draws upon his experience in the luxury travel market to assist Iconic with place, property and tourism branding projects.
Karin Lucas – based in Luxembourg
Karin studied Graphic Design in Paris and London and has a strong focus on print design and corporate identity development. She has worked in agencies across Europe before setting up Iconic Luxembourg in 2003.