Scent branding enables consumers to have a three-dimensional experience with the brand. Deutsche Bahnpark invited us for a pilot project to develop an ambient scent that fills space at the main station in Berlin with a targeted smell. To develop a unique and outstanding scent, we have partnered with the air design studio Aoiro to create a fitting smell based on the brand values of DB AG.
After the pilot, the project was rolled out to Ostbahnhof Berlin and Göttingen and Hamburg main station