The production co-directed by Run Lola Run’s Tom Tykwer, Achim von Borries and Hendrik Handloegten is financed by Sky, ARD and Beta Film. The series, budgeted at $45 million for the first two eight-episode seasons, is set in Berlin in 1929, when the world’s most modern and progressive society is threatened by rising right-wing extremism and a world economy teetering on the brink.
Our proposal highlighted these juxtapositions by mixing the 1920’s crime world together with the world of glamour, party and decadence. We collaborated in the pitch with design studio MeyerMillerSmith from Berlin. They set stark black and white crime photography in contrast with golden finger prints and blood splatters, hand writing from police reports with elegant 1920’s typography and dark and moody visuals with abstract, gold shimmering geometric patterns.
The site itself was supposed to document the filming process. A special B2B backend provides access to more in-depth information about the series and the various parties involved. It would have been flanked by promotional activities, such as a crime-solving game played in a virtual mix of 1920’s and modern day Berlin, and we even thought about stationery design, a secret speak-easy in Berlin, tourist guide maps to relevant locations, or – our personal favourite – a give-away in form of a locally produced Gin with a golden, severed finger inside the bottle. As part of our SEO strategy we also suggested building a content hub around the 1920s Berlin, and what remains of that era can still be found today, on Berlin’s streets, or ingrained in the culture.