We are happy to win another prize for one of our oldest projects:
German Road Safety Council (DVR) and its partners campaign for car safety systems: www.bester-beifahrer.de competed among 180 applicants from the region and won the special prize “Innovation” as part of the IHK award 2017 of the Chamber of Commerce and Industry of Lower Rhine (IHK ).
The competition was looking for innovative ideas like our smartphone app, the web app or local based services. The judge did not focus on the novelty of the presented products but on the innovation of the website itself, according to one of the jury members.
The easy-to-understand video animations, which quickly and easily explain the driver assistance systems (FAS), convinced the jury.
The website was praised because of the user’s benefit with a car safety systems database and a drivers profile test.
We are proud and happy to have accompanied this campaign for more than five years.