Stifterland Bayern
The Association of German Foundations (Bundesverband Deutscher Stiftungen) represents the interests of the fabric of German society - the general public, politics and public authorities.
To raise the profile of the Bundesverband Deutscher Stiftungen in Bavaria, the association decided to stage a travelling exhibition throughout eight cities launching in Munich 2008 and continuing for one year up to July 2009.
The goals were to showcase the work of the foundations in order to engage the public, to inspire them to participate, to explain how to set up a foundation and how to communicate the importance of the work involved to both public and private domains.
In order to communicate these initiatives in a more focussed way, developed a stand-alone brand ‘Stifterland Bayern’. The design execution was colourful and playful - in order to engage people of all age groups . The symbols making up the tree represents 9 different kinds of foundation - from culture to health and technology.
We were responsible for the concept and design of the exhibition, all communication and marketing material as well as the launch event, where the Bavarian Head of State dedicated two minutes of his fifteen minute speech discussing the new logo and identity to an audience of 500 distinguished guests.