Odyssey
Odyssey is a market leader in software technology development for private banks, in particular in the wealth management sector. Of the top 25 European banks, 15 are Odyssey customers. Odyssey needed a new brand strategy and visual identity to reflect a drastic change in the way they were doing business.
After in-depth research and stakeholder interviews across 4 countries we positioned the brand around the idea of 'knowledge'. A position which they could rightfully claim in the market against their competitors, given their experience and leadership status.
We eliminated confusing messages and sub brands by establishing a new brand architecture. We developed a new logo, tagline and corporate identity, including in-house signage system, printed marketing material, merchandise and a new corporate website: www.odyssey-group.com.
How these changes were implemented across the brand can be viewed here.
