European law firm Taylor Wessing needed to strengthen its position in the recruitment market. We built a dedicated career website to allow the firm to attract the best talents. A recruitment campaign highlighted some of the questions people at the firm are faced with. They all focus on the brand’s promise: forward thinking for the industries of tomorrow.
German law firms are engaged in fierce competition to attract young high achievers. Each year‚ approximately half of the top 500 German graduates take jobs at American law offices. The remaining graduates typically end up employed by the top 15 European firms.
Brand communications, campaign development, exhibition stand, event, website