Odyssey is a market leader in software technology development for private banks, in particular in the wealth management sector. Of the top 25 European banks, 15 are Odyssey customers. The firm needed a new brand strategy and visual identity to reflect a drastic change in the way they were doing business.

After in-depth research and stakeholder interviews across 4 countries we positioned the brand around the idea of ‘knowledge’. A position which they could rightfully claim in the market against their competitors, given their experience and leadership status.

We eliminated confusing messages and sub brands by establishing a new brand architecture. We developed a new logo, tagline and corporate identity, including in-house signage system, printed marketing material, merchandise and a new corporate website.

Brand development, corporate identity, marketing material, website