After in-depth research and stakeholder interviews across 4 countries we positioned the brand around the idea of ‘knowledge’. A position which they could rightfully claim in the market against their competitors, given their experience and leadership status.
We eliminated confusing messages and sub brands by establishing a new brand architecture. We developed a new logo, tagline and corporate identity, including in-house signage system, printed marketing material, merchandise and a new corporate website.
Brand development, corporate identity, marketing material, website