Belgian chocolatier NewTree wanted to respond to a strong desire in people: to live a healthy life without compromising on pleasure: savoring life, guilt free. The new product combines apples with chocolate and reflects the brand’s overall promise. We worked with Finnish photographer Christoffer Relander to create the key visual.
“We believe that each day is a gift to savor. Delectable, Good for You, & Better for the Planet.” Benoît De Bryn, CEO
Visual language, packaging