Belgian chocolatier NewTree wanted to respond to a strong desire in people: to live a healthy life without compromising on pleasure: savoring life, guilt free. The new product combines apples with chocolate and reflects the brand’s overall promise. We worked with Finnish photographer Christoffer Relander to create the key visual.

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“We believe that each day is a gift to savor. Delectable, Good for You, & Better for the Planet.” Benoît De Bryn, CEO

Visual language, packaging