Sugar – the old new drug needs a healthy alternative. Austrian health company Elito wanted to create a sugar substitute and did something unusual but very smart: understanding what the market needed before creating the product. We identified as a top priority to match the taste of sugar. The holy grail.

Tooth-friendly, zero calories and tastes like sugar

Elito holds the license to distribute an existing sugar substitute. They wanted to create their own product to be more independent. Once the product is fully developed other products like chocolate will follow. The brand needs mass market appeal to move the category out of its niche. Brand development, naming, corporate design, packaging