Bundesverband Deutscher Stiftungen
The goals were to showcase the work of the foundations in order to engage the public, to inspire them to participate, to explain how to set up a foundation and how to communicate the importance of the work involved to both public and private domains.
We developed a stand-alone brand ‘Stifterland Bayern’. The design execution was colourful and playful – in order to engage people of all age groups . The symbols making up the tree represents 9 different kinds of foundation – from culture to health and technology.
Brand development, corporate design, communications, exhibition, events