Benjamin worked within international design agencies in Germany and London before setting up Iconic in London. His focus lies on the strategic development of brands. His strong corporate design background allows him to understand that execution is as important as the strategic imperative. He holds a bachelor degree in design and currently does an executive MBA in creative leadership.
Sören worked within PR- and communication agencies in Germany and Brussels. Before co-founding Iconic Berlin, he was a consultant for the Qatar government, produced an opera and a feature film, worked as a team member of an MEP and organized the PEN Congress in Germany. Sören is a communication expert with a focus on strategy and campaigns. He holds a diploma in business geography. Aside from Iconic Sören is a lecturer for media, communication and campaigning at HWTK – University of Applied Sciences in Berlin.